Since 2000, Pantone has chosen a color every year to represent the spirit of The Times.This color, in the next year, will also be widely applied to industrial design, home design and design, and other fields.

For the period, Pantone announced the color of the year 2018 -- Ultra Violet (uv), a blue-toned, high-saturation purple color with Pantone 18-3838.

Why does it represent 2018?

It represents what the world needs, not what is happening in the world.

Laurie Pressman, associate director of the Pantone Color Institute, describes the Color as Ultra Violet.

(from pantone)

According to the New York times reported that pantone team sent out about 10 people each year, around the world, from food, cars, clothing, household items such as different cultural Angle looking for color inspiration, and after weeks of investigation and research, set a meeting with the color of the spirit of the age.

(from the New York times)

'purple has always been the color of iconoclastic and artistic creativity,' pantone wrote on its website.

Pantone Color (Pantone Color Institute), the executive director of the Institute of Lee said Eiseman, purple is known as "the greatest American architect Frank Lloyd Wright (Frank Lloyd Wright) favorite Color, when to make art, Wright will be put on the cloak of purple.

(Fallingwater, a classic by Wright)

And, of course, the famous American singer Prince.
In fact, in honor of Prince, pantone also released a standard purple called Love Symbol # 2.

(photo from Newsmax)

In addition, the pantone color Lee, executive director of the institute of Eiseman thinks, purple or "all the most complex color in the color, because it is composed of two seemingly opposite color, blue and red, created new things."

Pantone will be purple and the '60 s campaign against traditional sovereignty and women, and fast company believe, then the emotions and people now dissatisfaction with Washington, as well as to the affirmative for mentality is similar.

(some trend forecasters see the purple elements of Hillary Clinton and Clinton as symbols of unity.)

The annual color grass green of 2017 is considered to be a metaphor for "our search for a link with nature, other people and higher ideals," which is the color of contemplation.
Pressman said:

If the theme of 2017 is active meditation, then how do we move forward?
We have had time to reflect, and now is the time to act.

The business of the colour of the year

(pan tong is surrounded by his own neighborhood.)

Pantone has always emphasized that the annual color of the year, the main purpose is not really to make money:

This is not a machine to promote business, but to consolidate leadership.
We can understand color in culture by talking about color.

We sell neither paint nor cloth.
We're looking at the macroscopic world.

Pantong's pantone color institute identifies itself as a professional advisory service to "predict global color trends and provide brands with brand recognition design and color applications".
In addition, pantone will sell a variety of color matching guidelines, all at more than $100.

(limited edition annual color matching guide, drawing from pantone)

In 2016, pantong also introduced a new app called Pantone Studio, which can be used to get color and use advice from designers and consumers alike.
It is also a way for pantone to increase its influence.

(from pantone)

Therefore, for pantone, to ensure that his consulting services are attractive, he must constantly consolidate his authority in color.
From this perspective, it is necessary to choose the color of the year and keep the interpretation of color cultural significance continuously.
Pressman said:

So far, designers and design-minded customers have made 95% of pantone's brand recognition coming from the "color of the year" project.

(from pantone)

But pantone is not the only company to publish "color of the year", and other companies have different ways of getting business benefits from such projects.

International business building materials company Owens Corning (Owens Corning) will be The color of The year review to The Sand Dune color (Sand Dune), specializing flooring Shaw Floors that Gold (Gold Rush) can represent in 2018, specializing in dance clothing and lesbian kit manufacturer The Line Up will chose a pink (Dusty Rose) as The color of The year.

(the annual color of Shaw Floors is Gold Rush, drawing from Shaw Floors)

Choosing and publishing the color of the year is a simple and economical way to promote and sell more products.

Fast company concludes.

Many businessmen, since began to do the color of the year "activities, not only can sell the related products, web site traffic flow and stores, there is a lot of growth, sales of all the colors of the product were increased.

In short, "color of the year" is like a "icebreaker" tool to provide a catalyst for the discussion of brands, designers and consumers.
In the age of social networking, there may be business opportunities.